Everyone's definition of clean beauty is different. At SOHO, clean beauty means never compromising on health and the environment for results. We are committed to making safe, clean products that deliver results, free of ingredients linked to harmful health effects. Beyond that, we are committed to developing recycled, biodegradable, and plastic-free packaging for environmentally sustainable development.
While wheat (and particularly gluten) has been facing con-troversy in the dietary world, wheat protein has been steadily gaining popularity as an ingredient in strengthening shampoos and conditioners. For those with curly and color-treated hair, the one two punch of moisture and protein provided by wheat protein could cut down on the number of products needed to treat the hair.
WHEAT STRAW is composed of straw, rice husk and other natural renewable plant fibers and polymer resins. It is a new environmentally friendly composite material with the similar properties to ordinary plastic, It is suitable for most of cosmetic package.
Silicone free shampoo and conditioner revive hair and make it feel cleaner and light.Wheat protein has been steadily gaining popularity as an ingredient in strengthening shampoos and conditioners. For those with curly and color-treated hair, the one-two punch of moisture and protein provided by wheat protein could cut down on the number of products needed to treat the hair.
Coco Glucoside: is a green surfactant of 100% vegetable origin (coconut and palm kermnel oil, glucose). It is completely biodegradable. GMO-free and contains no parabens and phthalates.
Cocamidopropyl betaine: Being derived from coconuts. it's much more hydrating than most other ingredients that are used as surfactants. Since it cleans the skin by lathering up and bonding to the impurities, it's super gentle on the skin.
Shea butter is rich in oemga 6 (nourishing properties) and omega 3 (known to soothe skin). helps the body butter to melt on skin, leaving it feeling soft, calmed and relaxed.
The RSPO (Roundtable on Sustainable Palm Oil) is a nonprofit organization that develops, implements, monitors, and evaluates global standards for sustainable palm oil and promotes the production, procurement, financing, and use of sustainable palm oil products. Members of the RSPO are involved in the palm oil production and supply chain, including stakeholders in seven sectors of the palm oil industry. These include oil palm growers, palm oil processors and traders, consumer goods producers, retailers, banks and investment institutions, environmental and conservation NGOs, and social or development NGOs.
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